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Wednesday, May 7, 2014

Facial Recognition: is the technology taking away your identity?

BY: Donte Miller
A little later this year, Facebook is set to release a plan for new facial recognition technology, DeepFace they plan on incorporating into their website. The difference between this technology and previously released computer technology is the proposed accuracy of it; it is said to be nearly as accurate as the human brain in recognizing a person's face in pictures, with only a .28% difference. What it plans to do with this software is to help people identify people in pictures so that they may more accurately "tag" them in the photo. Facebook has not been the only company interested in utilizing face recognition technology, as other tech giants, such as Google and apple also have their own purposes; Apple plans to further develop their lock system to be able to be unlocked through taking a "selfie", and Google to improve their image search system.


Facial recognition has also found a purpose in less commercial fields, as researches in the UTS Games Studio have realized. They have applied facial recogniton technology to read facial expressions to help the emotional development of ASD children of autistic children. It is has been observed that 93% of communication is non-verbal and austic children often have a difficult time interpreting those, so the software is designed as a game to help teach that.
In addition to that, the technology can also be used for security purposes. The software would allow officers to compare any photo of your face to a database of local mug shots to help take more of a proactive and preventive approach to law enforcement. On the opposite side of this issue is the privacy issue. Many people have issues with this technology because of the invasive nature of it. This technology would allow someone to access information about you without your consent. It has been often implied that this is a violation of people's right to free speech, and freedom in general. Another issue with this people have is the accuracy of this software. Examples like 41-year-old John Gass, who received a letter from the Massachusetts Registry of Motor Vehicles informing him he should stop driving, effective immediately.After several frantic phone calls, followed up by a hearing with registry officials, Gass learned his image had been flagged by a facial recognition algorithm, designed to scan through a database of millions of drivers' licences looking for potential criminal false identities. The algorithm had determined that he looked sufficiently like another Massachusetts driver that foul play was likely involved, so he received the automated letter. The RMV was unsympathetic, claiming it was the accused individual's "burden" to clear their name in the event of any mistakes, arguing that the pros of protecting the public outweighed the inconvenience to the wrongly targeted few.
There is much to be stated about the progress of facial recognition technology, and while whether it has a more positive or negative effect has yet to be determined, one thing is for certain; it's impact will be immense.
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4 comments:

  1. The government has had this technology for a while, but it's cool, to see it is finally being released to the public. Its potential is endless, and I can see it being used everywhere from accessing your building at work, to unlocking your home door.

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  2. The potential for facial recognition technology is limitless but can have serious consequences in its use. Privacy may be at risk but whether the positive side-effect of this technology can counterbalance the loss of privacy remains to be seen. This is a fascinating topic and I look forward to seeing how this technology will be integrated into more and more devices in the future.

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  3. Funny, Marc Rotenberg is one of my good friend's father. There is certainly more use to this facial recognition technology than automatic tagging on Facebook. This poses a number of security and privacy issues and questions.

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  4. As Americans, we really don't have any privacy anymore.

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