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Wednesday, May 7, 2014

Reverse Vending Machines


BY: Charles Burch III

Reverse vending machines are devices that allow you to receive reimbursement for your recycled goods. These machines receive, sort, and dispose of recyclable materials, and give users credit based on the amount of material turned in. The first patent for a “Bottle Return and Handling Machine” was filed in 1920, but only since the turn of the century have modern versions of these technologies been created. Since then, more viable options for alternative recycling have emerged.



Reverse vending machines are so innovative because of the way they solve two important issues simultaneously; they encourage recycling and at the same time make people want to do it. Apathy about recycling has long been a problem for Americans, who view the process to be tedious and time consuming. Each person generates about 4.5 pounds of trash a day, and 74% of the materials are recyclable. Unfortunately only a meager 30% of the materials reach the recycling bin. This statistic is appalling in light of the pollution problems that our country is currently suffering from, our waste sites pile up with millions of tons of materials that could easily be reused and turned into new products. Some western states like California have become aware of this fact, and have started incentive programs that pay citizens money for bringing their recyclable waste to gas stations for proper disposal. However, this service is only in operation in a few states, leaving the majority of us with very little to gain from the process.



If you pay close attention to the video, you will notice that the person using this device is an American, and this video takes place in New York. What makes this interesting is that the majority of Americans are not offered access to this service, much less even know what a reverse vending machine is. The reluctance of the American market to embrace these technologies may have something to do with the technical difficulties that can occur, much like those shown in this video. Americans are known for being generally lazy, and will not participate in processes that slow down or add more burdens to their lives, even for beneficial deeds like recycling. In order for reverse vending machines to reach the mainstream, strides will have to be made in streamlining the reverse vending process to make the process faster. Once that happens, reverse vending will be the vanguard for modern recycling.

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6 comments:

  1. This is honestly a great idea. I could see these becoming the new wave. Going green just got more technological.

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  2. There must not be a large enough profit margin. I feel many people would be inclined to recycle for cash

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  3. Going green is the future for all business and the industry. This is a great way for everyone to do there part.

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  4. We have these machines back in Los Angeles, and I ironically was discussing this with a friend yesterday, about why Atlanta does not have this. It's purely idiotic in my opinion, because not only does it promote going green, but it also stimulates the economy and encourages people to recycle. I know Atlanta is always slow to catch up on things, being that this is the south, but I would have expected to see this by now.

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  5. This is a wonderful idea! About time...I don't know why it takes people here so long to catch on to something that remotely resembles "community effort" or "collective benefit." This idea has already been implemented in Chinese subway systems, where people deposit a can or bottle and receive fare for their effort.

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  6. This is a great way to be more green and eco-friendly. money is he best incentive

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