By: Langston Curry
As we have
discussed in class, many things in the economy are turning digital. This switch
from the Analog Age has increased the demand for all types of businesses to be
run digitally and/or through the Internet. With these digital businesses, come
digital marketing. Digital marketing is
“marketing that makes use of electronic devices such as computers, tablets,
smartphones, cellphones, digital billboards, and game consoles to engage with
consumers and other business partners.”
Recently, certain universities have
developed digital marketing curriculums to prepare students to become instant
assets to their respective employers, by being experts in the realm of social
media, and digital technology. Top-level executives have recognized the digital
cultural shift and are struggling to keep up. Businesses are no longer
effective advertising their services and goods in newspapers, magazines, and
even normal Facebook pages. Our generation reads everything online, with
technology. Businesses are hiring young people to handle their specific digital
marketing endeavors that they have no clue how to do.
The University of Dayton has a
digital marketing program in which teams of four students are formed to join
forces with local businesses. Their jobs are to develop digital marketing
strategies using social media, websites, analytics, and mobile technology. The
goal of the program is to help businesses convert their marketing strategy to a
digital approach, by using students who live a digital lifestyle everyday. The program has really helped students to gain
relevant work experience such as project management and teamwork. I think that
this is a great idea that many more schools should duplicate. The companies
that are teamed up with this program have already reported much success with
their marketing.
There has also been a lot of talk on
“consumers breaking down the big brand wall”. This is an ongoing discussion on
how search engines, a sharing economy, and apps are slowly beginning to
eradicate the need for services that big name companies offer. Search engines
have made it so that consumers can look up vast amounts of information, see
opinions on businesses, and write reviews on services they have received. The
economy has been turning into a collaborative economy, in which people share
reviews on everything from car rentals, hotel stays, clothes, etc. Consumers do not have to go through large
corporations to find out the most valuable information on these things. All
they have to do is Google a forum, or download one of the millions of apps that
have all of the information they need readily accessible. The best part about
it; it’s convenient, and generally free. All of these shifts are forcing business to
change their marketing practices, or else get left behind.
Articles
Videos
I think it is interesting that students are getting involved in digital marketing while they are in school. This probably means that this is a hands on way of reaching to consumers and probably easy to do.
ReplyDeleteI think it's great that Universities have digital marketing in their curriculum. As we discussed in class all things are moving towards the cloud, companies must keep up with technology to survive.
ReplyDeleteI think digital marketing has to be involved in curriculum. It is such a vital portion of the new business model that colleges have to adapt their curriculum to include them just as they had to do the same with computers.
ReplyDeleteI enjoyed this article and I think that digital marketing is a very important part of today's marketing process. Just about everything that our society does today, is done digitally. I think it's great that schools are starting to involve digital marketing in their curriculum and I believe that companies need to start making more moves towards digital marketing so that they can keep up in today's economy and market. This was an interesting article.
ReplyDeleteThis is a great inspiring article. I am pretty much pleased with your good work.You put really very helpful information.
ReplyDeleteSEO Training Program